The Node

A place in the heart of Stockholm City where the next generation of music creators will be born. Here, music creators gather with colleagues from other artistic fields to share and collaborate. 2,400 square meters of space on three levels, in the middle of Sergels Torg, in the heart of Stockholm. With 15 recording studios, rehearsal rooms, meeting rooms and open areas.

A node is a connecting point – a very representative idea for the place. Connecting young musicians with the industry, connecting people with concerts or over a bite in the restaurant. With this in mind we developed a concept based on the idea of “Connecting Creativity”.

Through the idea of “Connecting Creativity” and the idea of how to visualize music – we designed a brand and the place. Bold, confident and vivid visuals layed the foundation for the brand attitude – creating a dynamic interpetation of the language of music.