Nobia
Harmonizing four brands
Details
We were approached by Nobia to rebrand four of their mass-premium brands—Marbodal, Invita, Sigdal, and Novart—targeting the Nordic market. The brands were in strong need of a clearer positioning to better appeal to a design-conscious customer base. In close collaboration with the talented team at Nobia, we worked to elevate each brand by crafting a more authentic, design-focused identity. This resulted in a cohesive and unified design system that aligns all four brands while reinforcing their appeal to a more discerning, design-savvy audience.
Services
Strategy
Brand Design
Spatial Design
Year
2024
By creating a strong brand system with shared assets, we developed a more efficient and cohesive design language that brought all four brands within the Nobia family together. This system also featured updated logos that aligned perfectly with the new brand positioning.
We also created a new, elevated framework for the catalogs, designed with an editorial approach. This framework features dynamic layouts and rich imagery, effectively telling the unique kitchen stories of each brand, enhancing their narrative and visual appeal.
Credits
Illustration
Fredrik Brännström