NK Women’s Shoes

NK Women’s Shoes and Accessories is a haven for shoe lovers—a shopping landmark in Stockholm and an international destination for inspiration and passion for footwear.

In collaboration with our client, Venue Retail Group, BAS has developed a retail concept where NK curates and showcases high-premium shoe and accessory brands within an edgy and elevated shopping experience.

The design draws from a soft, geometric aesthetic, where harmonized material choices frame an exclusive yet natural color palette. A bespoke carpet, reminiscent of marble flooring, is uniquely designed for the store. Generous seating areas and strategically placed mirrors enhance the luxurious yet inviting ambiance.

BAS has been involved in every phase of the project—from retail strategy and concept development to roll-out support—encompassing both the women’s and men’s shoe departments in Stockholm and Gothenburg.

NK Women’s Shoes & Accessories is situated at NK, the most luxurious and well-known department store in Sweden. The new store opened in 2018 and is situated on the ground floor of NK in Stockholm. Represented brands are for example: Jimmy Choo, Lanvin, Tod’s, Hogan, Sergio Rossi, Acne, See by Chloé, Alexander Wang, Rizzo, ATP Atelier, Eytys, Mulberry and Kenzo.