The combination of BAS, BAS ITG and BAS REX provides a unique combination of competences, which provide our clients with commercial strategies, concept development for both digital and physical environments and products, as well as implementation and management.
BAS is a commercial innovation company. We make our clients’ businesses flourish by bringing together innovative concepts and commercial excellence. Combining brand and retail strategies, corporate identities, packaging, concept development and multi-channel solutions, BAS enables companies to drive growth and improve commercial performance.
Malin Anhede
Strategic Client Director
malin@basid.se
Petra Blanking
Account Director
petra@basid.se
Pelle Bross
Senior Architect
pelle@basid.se
Fredrik Brännström
Designer/Final Art
fredrik@basid.se
Susanne Dimic Öberg
COO
susanne@basid.se
Erik Dolk
Art Director
erik@basid.se
Karin Elwin
Account Director
karin.elwin@basid.se
Erica Gazzo
Account Director
erica@basid.se
Therese Granlund
Architect
therese@basid.se
Katrin Gullström
Senior Art Director
katrin@basid.se
Martin Gylje
Senior Art Director
martin@basid.se
Emma Hakeberg
Art Director
emma@basid.se
Rebecka Hero
Strategic Account Director, Maternity leave
rebecka@basid.se
Alexandra Hylén
Art Director
alexandra@basid.se
Gustav Karlsson Thors
Junior Art Director
gustav@basid.se
Karin Landberg
Senior Architect, Maternity leave
karin@basid.se
Anders Larsson
Senior Architect
anders@basid.se
Felicia Leksell
Strategic Client Director
felicia@basid.se
Lovisa Ljungquist
Art Director
lovisa@basid.se
Mathias Lundeberg
Art Director
mathias@basid.se
Sabina Lintala
Group Office Manager
sabina@basid.se
Sebastian Löf
Art Director
sebastian@basid.se
Fanny Löfvall
Junior Art Director
fanny@basid.se
Catrin Myhrman
Strategic Client Director
catrin@basid.se
Torbjörn Nordkvist
Director Strategic Services & Partner
torbjorn@basid.se
Ulf Norlén
Senior Art Director
ulf@basid.se
Evelina Pettersson
Group Receptionist
evelina@basid.se
Theresia Philip Månsson
Senior Strategic Director, Maternity leave
theresia@basid.se
Annika Rabe
Senior Account Director
annika@basid.se
Olivia Ros-Pehrson
Architect, Maternity leave
olivia@basid.se
Christine Schönborg
Account Director
christine@basid.se
Anna Steenstrup
Designer/Final Art
anna.steenstrup@basid.se
Catharina Steenstrup Schött
Account Director, Maternity leave
catharina@basid.se
Anna Stenmark
Account Director
anna@basid.se
Stefan Sundström
Senior Art Director
stefan@basid.se
Linn Svensson
Designer/Final Art
linn@basid.se
Hanna Söderström
Architect
hanna@basid.se
Lotta Thunberg
Creative Director & Partner / Senior Retail Strategist
lotta@basid.se
Karolina Tunebjer
Account Director
karolina@basid.se
Nils Tunebjer
Group CEO & Senior Partner
nils@basid.se
Monika Varvne
CEO / Senior Account Director & Strategist
monika@basid.se
Jennie Wickbom
Group CFO
jennie@basid.se
Linda Wikholm
Accountant
linda@basid.se
Marie Wollbeck
Creative Director & Partner / Senior Retail Strategist
marie@basid.se
Elin Wretlund
Junior Art Director
elin@basid.se
Jonas Wåglund
Architect
jonas@basid.se
BAS ITG is a strategic and innovation team with cutting edge technology and commercial skills. We have a unique combination of knowledge and understanding of technology, media and consumer behaviour both online and off – with extensive experience in telecommunications, mobility, content distribution and retail.
Sean Barrett
Creative Director
sean@basitg.com
Matilda Bouchet
Project Manager
matilda@basitg.com
Yalena Coleman
Project Director
yalena@basitg.com
Anna Eliasson
Business Director & Partner
anna@basitg.com
Johan Granath
System Architect
johan@basitg.com
Erich Hugo
Business Developer & Partner
erich@basitg.com
Matilda Kurtson Bellman
Digital Designer
matildakb@basitg.com
Mikaela Kurtson Bellman
Digital Strategist, Maternity leave
mikaela@basitg.com
Charlotta Lorentz
CEO & Partner
charlotta@basitg.com
Pinar Metin
Digital Strategist/Project Manager
pinar@basitg.com
Mattias Nord
System Architect
mattias@basitg.com
BAS REX delivers concept development for shopping centres, food courts etc. and relevant property analysis during the insight and strategy phases. BAS REX also offers property owners ways to optimize the retail content in every part of each property. In addition to the offer of portfolio audit and portfolio strategy, BAS REX services include leasing strategy, tenant’s relocation as well as development projects and the possibility to use a chief commercial developer within an organization during a set period of time. BAS REX also helps BAS clients when it comes to topics like roll-out support and business development.
Monika Varvne
CEO / Senior Account Director & Strategist
monika@basid.se