Södra City
Leading the way to the city of the future
Details
Vasakronan is Sweden’s leading property company with a portfolio comprising 166 properties with a total area of 2.4 million square metres. Our vision is to create future-proof cities for everyone where people and companies thrive. This assignment was for an area in Uppsala including 4 blocks close to the city center.
Take the site from a sleepy government office area to a vibrant place with a clear connection to the center with a bustling neighborhood feel and open green spaces. An important step in Vasakronan's sustainability journey. Commercial values must exist in symbiosis with sustainability values as an attractive proposition
Urban Design: Södra City is a vibrant new area in Uppsala where health, people, businesses, and ideas converge. It features new, renovated, and old properties, including offices, hotels, and residences. Located centrally, it connects Juvelen in the north to Stadsparken in the south, making it a natural part of Uppsala’s green pathway.
Architects: White Arkitekter
Services
Brand Design
Strategy
Year
2022
Södra City is leading the way to the city of the future. That ambition is the guiding idea in the visual identity BAS ID has developed. The shape of buildings and the direction of the district form the wordmark, typography and graphics.
