Niqo Co.

A tobacco free world, full of sensations. A trustworthy yet personal identity and spatial concept for a new type of marketplace for nicotine pouches – blurring the lines between a digital and physical brand experience. Niqo Co. offer a wide assortment of top quality nicotine pouches, made in Sweden. Tobacco free products according to the latest standards and technology.

In close collaboration with the inhouse team at Swedish Match – we developed a holistic brand identity for a seamless experience through digital and physical space. The design concept is based on the visual heritage of the iconic can and the white pouches as signal for the tobacco free products.

The result was a contemporary and trustworthy identity and marketplace, allowing all hero products of Niqo Co. shine!