Grev Tureplan
Sober and timeless
Details
Vasakronan is Sweden’s leading property company with a portfolio comprising 166 properties with a total area of 2.4 million square metres. This assignment was for a property in central Stockholm.
Take a sleeping gem, hiding in plain sight close to Stureplan, to a premium office product, a proud neighbour to the royal theatre and classic Östermalm.
Grev Tureplan, Vasakronan’s state-of-the-art property, is a building of neoclassical Swedish Grace architecture from 1936, designed by architect Gustaf Clason d.y. The goal is to enhance one of Stockholm’s flagship locations with modern office spaces and street-level premises for trade and restaurants. The 7,000 square meters span 7 levels, featuring unique details like a private courtyard, king’s balcony, and period-specific embellishments. The property will accommodate 300-550 workplaces and offer 1100 square meters of retail and restaurant space at street level in Stockholm’s prime quarter, Sturekvarteren.
Services
Brand Design
Spatial Design
Strategy
Year
2022
We led the process of creating a place vision and the strategic and creative tools to realize it. This included analysis, strategy, brand platform, concept, conceptual functions, and commercial mix. BAS ID also developed graphic profile and communication to support the communication of the place vision and its possibilities to internal and external stakeholders as well as future tenants. Client: Vasakronan House architect: Tord-Rikard Söderström, Kockum Luttinger Söderström architects.
Credits
Architecture
Kockum Luttinger Söderström