Garant Packaging

Garant is a high-quality brand owned by Axfood, available exclusively in their stores—Hemköp, Prisxtra, Vi, and Willys.

At the heart of Garant’s success is its bold and innovative design, which drives the brand’s appeal. The design emphasizes each product line, making the quality of the products the focal point rather than the brand itself. This design-forward approach speaks directly to savvy, knowledgeable consumers who prioritize both aesthetics and substance in their purchasing decisions.

The result has been record-breaking sales, with Axfood’s share of private brands reaching an all-time high. A significant number of consumers are actively engaging with Garant online, providing feedback and shaping the future of its product offerings, further demonstrating how design and customer involvement are key drivers behind the brand’s growth and success.