Alcro

Alcro offers paint and color-related products to consumers and professional painters with a wide range, which is the result of extensive research and development work since 1906. With over 100 years of R&D Alcro paint is both technically superior and long-term sustainable.

The challenge was to strengthen a super premium position and increase sales to both professionals and consumers.

Alcro's design evolution, merging Scandinavian functionalism with New Nordic Modernism. The focus is on architects and professional painters, utilizing bold graphics, harmonious colors, and structured typography. Simplicity is key, streamlining information across Alcro's 200 products while maintaining individuality. The one-brand strategy offers flexibility while adhering to the principle of "setting the standard through simplicity," deeply rooted in Scandinavian design tradition. The result is a professional and contemporary design concept, reflecting expertise while honoring Alcro's heritage.