NK Women’s Shoes & Accessories – New meeting place for shoe lovers in Stockholm

We’re very proud and excited to present our collaboration with NK Women’s Shoes & Accessories which will open on the 24th of May in Stockholm. 


BAS conceptual goal was to create a shopping-landmark in Stockholm, an international destination for inspiration and passion for shoes! The concept turns to stylish women expecting a unique shoe-shopping experience. It has been important to highlight a unique front edge assortment in high fashion, presented in an inspirational and welcoming manner. 


The style builds upon a soft geometrical feeling where harmonised choices of materials provides a frame for an exclusive and natural colour palette. With a design that expresses itself through big geometrical shapes in furniture and interior deco, we have created a space divided into different areas. Fascinating accessories and props makes the store experience vivid and interesting.


”Our goal is to create a unique shoe destination to offer our customers our expertise, a hand picked assortment and an international shopping experience, says Jonas Ottoson, CEO at Venue Retail Group. 


With an idea about soft geometric, uniting ”new” and classic, we’ve worked on creating exciting meetings between different materials in geometric shapes. The entire store is framed by a unique and special designed carpet, inspired by the existing surfaces found in the department store combined with its very own identity”, says Jonas Wåglund, Concept Architect at BAS.


”This is a fantastic project, it has been so much fun to create a modern and experience based shoe-shopping destination together with the talented team at Venue Retail Group, says Monika Varvne Uebel, CEO and Strategic Account Director at BAS.


NK Women’s Shoes & Accessories is driven by Venue Retail Group. The new store opens on the 24th of May and is situated on the ground floor of NK in Stockholm. Represented brands are for example: Jimmy Choo, Lanvin, Tod’s, Hogan, Sergio Rossi, Acne, See by Chloé, Alexander Wang, Rizzo, ATP Atelier, Eytys, Mulberry and Kenzo.