New design and packaging strategy for IKEA Food

BAS is proud to present the new design and packaging strategy created in collaboration with IKEA Food. The new products will be launched in IKEA Food stores globally in the near future and will be sure to add an elements of inspiration and joyful discovery. “Påtår” and “Munsbit” will be the first products launched in a series of products followed by “Allemansrätten” and “Sjörapport” all of which are Swedish phenomenon.


Read more about the work on IKEA Food.