Ringen is a city district galleria in Södermalm, Stockholm, owned by AMF Fastigheter. To renew Ringen’s position we started by creating a new galleria concept. By capturing and strengthening the characteristics of Södermalm, we created a unique galleria, with its own local feel. Ringen is ’Quirky’ and ’Imperfect’ and likened to a patchwork.
One part of the process in developing Ringen was to develop a new graphic identity to match the new strategy and concept, as well as the attributes of Södermalm. The identity toolbox is now a strong carrier of the brand in all kinds of interaction and enhances the experience of Ringen. Welcome to our backyard with a quirky edge.