Plantagen introduced an updated concept 2011 where BAS worked with concept development for the Scandinavian markets, Norway, Sweden and Finland. The concept included a new customer flow and layout of the stores as well as display solutions, navigation and sales steering. A commercial calendar was developed with focus on communication of seasons and products with seasonal impact in store and in digital medias. The graphic identity was updated and complemented with a graphic toolbox for both store and digital medias. A packaging concept for private label was developed for the whole range of plants and non plants. Plantagen is the leading company in its key markets in Scandinavia.