In November 2020, Systembolaget first opened the doors to ’Ölstudion’ – a brand new concept store mainly dedicated to beer. The concept is developed with Systembolagets main conceptual idea and store concept in mind, in terms of responsibility and knowledge. Despite that, the store experience of Ölstudion is somewhat unique, to say the least. A range of carefully chosen materials and detailed graphics helps create an elaborate and functional canvas for the many colorful products.
It’s a balancing act between promoting the uniqueness of Ölstudion and at the same time have a strong resemblance to Systembolaget. Ölstudion is a social hub which encourages both interactivity and knowledge-exchange throughout the entire concept. The store will be open for a limited period of three years with constant development, tests and evaluation.