Blueair is a global company with a presence in over 40 countries, headquartered in Stockholm. Blueair believes in cleaner indoor air for everyone and that clean air is a human right. To remove air pollutants to the smallest particle requires a deep commitment to constant innovation and a greener global environment. Their solutions for clean air are not only inventive, but effective and environmentally friendly as well. Blueair is an innovative company with a special focus: designing and manufacturing the best air purification systems for people who do not want to compromise on health, design or function. Their products help to reduce the discomfort of allergies and asthma and improve respiratory health and well-being for all.


Blueair’s mobile app was developed for iOS and Android, allowing people view outdoor air quality in their current city as well as other cities of interest. It also allows them to connect a range of wifi enabled products (air purifier and indoor air quality monitor), so they can compare indoor air quality and remotely control the products with a range of additional features. The app also gives historical data over time. This mobile app was adapted into a version for Apple Watch.

ITG made the marketing videos for various products, for use at trade shows, online and within sales environments. These videos showcase the products in the environment in which they are used, as well as describe functionality for the connected app and ecosystem.