Beckers – Living

Beckers Living is one of Beckers Product Line Brands which includes wall, ceiling and lacquer paint for indoor use. The visual design is inspired by the process of picking the perfect colour, mixing and matching different sampels to get the perfect shade.

Beckers is since 1865, one of the leading producers of quality indoor and outdoor paint in Scandinavia. They are also distributed in Eastern Europe and China.

Together with Beckers, BAS ID has created strategic design packaging for the global assortment across 120 products and 17 different categories. The task was to make it easier for the consumer to find the right product and strengthening the brand’s premium position to both professional and consumer target groups. But the focus was not only product design, the assignment also included assortment strategy and name development of sub brands and product lines. The first designs are already out in the stores, but more launches are planned over the coming years so stay tuned.