Welcome to a world of Innovation – BAS and Sandvik

Welcome to a world of Innovation – BAS and Sandvik combines the art of engineering, design and robotics at Arlanda terminal 5. Welcome to a world of Innovation – BAS and Sandvik combines the art of engineering, design and robotics at Arlanda terminal 5.


 

Together with Sandvik, BAS has developed an interactive installation at Arlanda, Terminal 5. Here, travellers can experience a robotic demonstration that helps tell Sandvik’s impressive stories of innovation.

 

Global industrial company Sandvik meets the public in many every day and life-changing areas. To increase awareness about Sandvik and their extensive and industry leading innovation capability, BAS has, in close collaboration with Sandvik created an installation at Arlanda. BAS has provided conceptual idea, design, technical solution, content and installation of a unique brand experience – “A world of innovation”.

 

The challenge was to quickly convey Sandvik’s complex and multifaceted operations and catch the traveler’s attention at the busy environment of Terminal 5.

 

To communicate one of the world’s most innovative brand, it takes the world’s most innovative brand communication. Together with an extremely brave customer and a hybrid team of specialists we have shown what is possible when you combine worldclass design with interactivity and engineering says Sean Barrett, Creative Director BAS ITG.

 

We have created a great brand experience at a small space. The style is bold and brilliant, shows a WOW and builds on creating spatial volumes with transparent modules and technical lighting. The robots explain Sandvik’s innovative capabilities in close interaction with screens says Lotta Thunberg, Creative Director at BAS ID.