BACKGROUND

BAS Commercial Trends report has been arranged since 2008.

The report aims to inspire and provide knowledge of the retail industry but also to give concrete advice for the clients of BAS and BAS ITG

BAS COMMERCIAL TRENDS

What is a trend?
A trend is the direction taken by a series of events that has a certain strength, speed and longevity.

BAS commercial trends originate from an innovative match between Demand and Supply:

Demand – Changed consumer values, attitudes, and behaviors.

Supply – Commercial solutions that drives or satisfies changed consumer desires.

Commercial trends are new phenomenon that have reached a certain critical mass and offer clear commercial opportunities.

THE THEME OF 2017

Create your own EVERYhere experience.

Not only by developing new products and services, but by

making the Customer Journey in itself to a competitive advantage.

For every brand there is a new unique Customer Journey.

One way to improve it is to focus on our needs.

That is what this report is about.

 

Contact us to find out more.

trends@basid.se

Everyhere_liten

COMMERCIAL TRENDS 2016

Don’t be scared of change. Disruption and innovation are just big words for modernization which has been inevitable since the Big bang.

There is no secret recipe, but this time around a new kind of consumption experience show the way.

We call it: CONSUMERIENCE [con-su-meer-iens]

 

consumerience

#CONSUMERIENCE IS ABOUT

Consumerience is a unique consumption experience that brings brave, smart, and open-minded consumers and brands closer together and pave the way for a long-lasting relationship.

Consumerience is the opposite of arm’s length distance and snap transactions, it’s a dynamic relationship that creates ongoing value for both consumers and brands.

Almost 90% of companies believe that in 2016 customer experience will be their primary basis for competition vs only 36% four years ago. (Gartner)

4

THE TREND TEAM

myhrman_catrin

Catrin Myhrman

Strategic Account Director

nordkvist_thorbjorn

Torbjörn Nordkvist

Director Strategic Services & Partner

wollbeck_marie

Marie Wollbeck

Creative Director & Partner / Senior Retail Strategist

hugo_erich

Erich Hugo

Business Developer & Partner

rsz_picture_-_alexandra_ridderbjelke

Alexandra Ridderbjelke

Intern Strategic

Contact

trends@basid.se