Services which aim to clarify the best path forward concerning a particular, overarching issue.
Brand strategy has a single, simple purpose: to identify, develop and maximise your brand’s potential. But the route to that success is different for every single one of our clients – and so we tailor our approach to every project we undertake. We add value by using and customising a variety of models, approaches and scopes to get the best results.
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Optimizing the cathegory mix and range structure leads to new possibilities for increasing profitability. Done in a good way it leads to better efficiency that means lower costs but also more impact and understanding for the end consumer. A range strategy at BAS is often the start of a packaging concept or a part of a retail concept. Product innovation and development starts with insight. By mapping your end-users’ needs, BAS helps you build solid, holistic strategies to promote the innovation, development and launch of new products and services.
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By developing modern, effective omni-channel strategies matched to your needs, activities and expectations, we help you identify and exploit commercial opportunities that increase ROI. We match our objectives with yours, focusing on your KPIs as we work to improve growth and cost structure.
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BAS can help you identify and refine your precise target audiences, both through group explorations and operational group segmentations drawing on both external surveys and our own trend and insight bank. The popular BAS Trend Report, published every year, describes relevant and interesting consumer behaviour and retail trends as they emerge. We also organise lectures, seminars and our highly successful innovation workshops, which focus on specific industries and business opportunities.
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BAS REX provides a proprietary tool which allows real estate and shopping mall owners to optimise their mix of tenants, both to boost their mall’s brand and concept, and to help them secure long term profitability.
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