Commercial Strategy

Services which aim to clarify the best path forward concerning a particular, overarching issue.

Brand Strategy

Brand strategy has a single, simple purpose: to identify, develop and maximise your brand’s potential. But the route to that success is different for every single one of our clients – and so we tailor our approach to every project we undertake. We add value by using and customising a variety of models, approaches and scopes to get the best results.

View cases
Brand Strategy

Product & Range Strategy

Optimizing the cathegory mix and range structure leads to new possibilities for increasing profitability. Done in a good way it leads to better efficiency that means lower costs but also more impact and understanding for the end consumer. A range strategy at BAS is often the start of a packaging concept or a part of a retail concept. Product innovation and development starts with insight. By mapping your end-users’ needs, BAS helps you build solid, holistic strategies to promote the innovation, development and launch of new products and services.

View cases
Product & Range Strategy

Business Development / Digital Strategy

By developing modern, effective omni-channel strategies matched to your needs, activities and expectations, we help you identify and exploit commercial opportunities that increase ROI. We match our objectives with yours, focusing on your KPIs as we work to improve growth and cost structure.

View cases
Business Development / Digital Strategy

Insight Services, Commercial Lab & Trend Analysis

BAS can help you identify and refine your precise target audiences, both through group explorations and operational group segmentations drawing on both external surveys and our own trend and insight bank. The popular BAS Trend Report, published every year, describes relevant and interesting consumer behaviour and retail trends as they emerge. We also organise lectures, seminars and our highly successful innovation workshops, which focus on specific industries and business opportunities.

View cases
Insight Services, Commercial Lab & Trend Analysis

Retailer Portfolio / Tenant Mix Strategy

BAS REX provides a proprietary tool which allows real estate and shopping mall owners to optimise their mix of tenants, both to boost their mall’s brand and concept, and to help them secure long term profitability.

View cases
Retailer Portfolio / Tenant Mix Strategy