Brand Identity

Identifying, clarifying and distilling your company’s concept and core values into a single, distinctive corporate identity.

Graphic & Visual Identity

Corporate communications and identity clarify a company’s identity, brand and core values. Our experience in retail and commercial environments gives us a unique insight, allowing us to develop effective, outstanding identities for companies in a variety of sectors. BAS develops graphic identities using logos, fonts, colours, images, symbols, patterns and other graphical elements to create a differentiating, flexible and easy-to-use toolbox for use in any application, physical or digital.

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Graphic & Visual Identity

Linguistic Identity

A linguistic identity describes how a brand should talk, what words it should choose and in which tone and context to use them. The way your business talks creates as powerful an impression of the brand as the graphic identity – and is a vital part of the overall identity toolbox.

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Linguistic Identity