IKEA PÅTÅR coffee packaging design is a winner in the Dieline Awards 2017

The new packaging design of the IKEA coffee range, is awarded in The Dieline Award 2017. The Dieline Awards celebrate innovation and honor excellence in packaging design worldwide. This new design is part of a new packaging strategy for the IKEA Swedish Food Market products, where new packaging and design underlines the Swedish heritage in a playful, […]

TREND SEMINAR EVERYHERE

Everyhere,  The new consumer trend report from BAS is launched. Our insights aims to inspire and provide knowledge of the retail industry but also to give concrete advice for the clients of BAS. The Commercial Trends reports has been produced at BAS since 2008.   For more information please contact trends@basid.se

Trend seminar EVERYhere

When and where: April 26 at Blekholmsterrassen 36, Stockholm   Breakfast is served 07.30-08.00, the seminar is held 08.00-09.00   Please R.S.V.P. by April 21 to event@basid.se   Welcome! We’d love to see You here

Allemansrätten is now available in all IKEA stores all over the world.

  New packaging design for ALLEMANSRÄTTEN Sweden’s No.1 dish. Created by BAS in collaboration with IKEA Food. The products will be launched at IKEA Food stores globally. ‘ALLEMANSRÄTTEN’ is the principle allowing Swedes to roam freely in nature. That’s also the name chosen for IKEA’s meatballs, mashed potatoes and cream sauce – because just like nature, we believe that everyone […]

The new Holiday Club Åre!

When visiting Åre please drop in at Holiday Club Åre where BAS has developed and designed the new restaurant Grow, the Lobby area and activity Hub that opened in december 2016. It is a well deserved face lift for Holiday Club Åre and we can promise you great atmosphere and new energy.

New design and packaging strategy for IKEA Food

BAS is proud to present the new design and packaging strategy created in collaboration with IKEA Food. The new products will be launched in IKEA Food stores globally in the near future and will be sure to add an elements of inspiration and joyful discovery. “Påtår” and “Munsbit” will be the first products launched in a series […]

We’re looking for a concept architect!

Are you an experienced concept architect? Do you like to work in a multidiciplinary team and develop concepts, from idéa to execution? If yes – we would really like to meet you! Reed more and apply here: http://www.a-direkt.se/soker-du-jobb/22-kreativ-konceptarkitekt/   Hope to hear from you!  

Bringing the retail into the digital age

Thursday the 20th of October BAS and BAS ITG had a seminar in Malmö on the subject “Bringing retail into the digital age”. Thank you everyone who joined us in the amazing Studio Meetingpoint!  

Nomination for Systembolaget in 100-wattaren

We are also very proud and happy to announce that our design concept and identity for Systembolaget is nominated to 100-wattarens consumer-strategic design! See the whole case here

Nomination for Teatern in 100-wattaren

We are proud and happy to announce that our design concept and identity for Teatern is nominated to 100-wattarens company-strategic design! See the whole case here