O.B.C. is a successful hotel concept uniquely created for Ving and Thomas Cook. In late June the third hotel was opened in Cyprus, designed by BAS. The idea with O.B.C. is to create a hotel where details matters, where there is room to relax and where family life is in focus. The heart of the hotel […]
“Sjörapport” is Swedish for a daily forecast for the weather at sea and also the name of the seafood range sold at IKEA. IKEA Food has developed the new packaging design together with BAS. The new products are launched in IKEA stores globally and add elements of inspiration and joyful discovery. All ranges are unique […]
The new packaging design of the IKEA coffee range, is awarded in The Dieline Award 2017. The Dieline Awards celebrate innovation and honor excellence in packaging design worldwide. This new design is part of a new packaging strategy for the IKEA Swedish Food Market products, where new packaging and design underlines the Swedish heritage in a playful, […]
Everyhere, The new consumer trend report from BAS is launched. Our insights aims to inspire and provide knowledge of the retail industry but also to give concrete advice for the clients of BAS. The Commercial Trends reports has been produced at BAS since 2008. For more information please contact trends@basid.se
When and where: April 26 at Blekholmsterrassen 36, Stockholm Breakfast is served 07.30-08.00, the seminar is held 08.00-09.00 Please R.S.V.P. by April 21 to event@basid.se Welcome! We’d love to see You here
New packaging design for ALLEMANSRÄTTEN Sweden’s No.1 dish. Created by BAS in collaboration with IKEA Food. The products will be launched at IKEA Food stores globally. ‘ALLEMANSRÄTTEN’ is the principle allowing Swedes to roam freely in nature. That’s also the name chosen for IKEA’s meatballs, mashed potatoes and cream sauce – because just like nature, we believe that everyone […]
When visiting Åre please drop in at Holiday Club Åre where BAS has developed and designed the new restaurant Grow, the Lobby area and activity Hub that opened in december 2016. It is a well deserved face lift for Holiday Club Åre and we can promise you great atmosphere and new energy.
BAS is proud to present the new design and packaging strategy created in collaboration with IKEA Food. The new products will be launched in IKEA Food stores globally in the near future and will be sure to add an elements of inspiration and joyful discovery. “Påtår” and “Munsbit” will be the first products launched in a series […]
Are you an experienced concept architect? Do you like to work in a multidiciplinary team and develop concepts, from idéa to execution? If yes – we would really like to meet you! Reed more and apply here: http://www.a-direkt.se/soker-du-jobb/22-kreativ-konceptarkitekt/ Hope to hear from you!
Thursday the 20th of October BAS and BAS ITG had a seminar in Malmö on the subject “Bringing retail into the digital age”. Thank you everyone who joined us in the amazing Studio Meetingpoint!
