THE NEW URBAN ESCAPE!

We are happy to present the new work for Urban Escape, Stockholm’s new city space at Brunkebergstorg and Gallerian. The work included everything from brand strategy to graphic identity, building a desired position for Urban Escape in the category of “city spaces”. The new graphic identity for Urban Escape is dynamic and unique with a distinct, yet […]

BAS Talks

Earlier today we hosted our first BAS Talks. The topic where the big changes that retail is facing. Regular stores is losing sales to E-commerce in the middle of a business cycle boom. What happens in our near future and how do we best meet the new challenges and opportunities that stand for the door?   A […]

The launch of KICKS new ID

We are happy to announce the launch of the new graphic identity for KICKS! The identity works seamlessly for all touch points and channels the brand’s playfulness. See the full case under WORK.

IKEA PÅTÅR wins silver in Pentawards 2017

IKEA Påtår is rewarded with silver in the category Beverages in Pentawards, which each year honor the best packaging designs from around the world. The main objective of the Pentawards is to highlight packaging design, to promote its visibility, to public the best packaging and to recognize its designers at a global level. Click here to see […]

O.B.C. Cyprus

O.B.C. is a successful hotel concept uniquely created for Ving and Thomas Cook. In late June the third hotel was opened in Cyprus, designed by BAS. The idea with O.B.C. is to create a hotel where details matters, where there is room to relax and where family life is in focus.   The heart of the hotel […]

IKEA Food – Sjörapport

“Sjörapport” is Swedish for a daily forecast for the weather at sea and also the name of the seafood range sold at IKEA. IKEA Food has developed the new packaging design together with BAS. The new products are launched in IKEA stores globally and add elements of inspiration and joyful discovery. All ranges are unique […]

IKEA PÅTÅR coffee packaging design is a winner in the Dieline Awards 2017

The new packaging design of the IKEA coffee range, is awarded in The Dieline Award 2017. The Dieline Awards celebrate innovation and honor excellence in packaging design worldwide. This new design is part of a new packaging strategy for the IKEA Swedish Food Market products, where new packaging and design underlines the Swedish heritage in a playful, […]

TREND SEMINAR EVERYHERE

Everyhere,  The new consumer trend report from BAS is launched. Our insights aims to inspire and provide knowledge of the retail industry but also to give concrete advice for the clients of BAS. The Commercial Trends reports has been produced at BAS since 2008.   For more information please contact trends@basid.se

Trend seminar EVERYhere

When and where: April 26 at Blekholmsterrassen 36, Stockholm   Breakfast is served 07.30-08.00, the seminar is held 08.00-09.00   Please R.S.V.P. by April 21 to event@basid.se   Welcome! We’d love to see You here

Allemansrätten is now available in all IKEA stores all over the world.

  New packaging design for ALLEMANSRÄTTEN Sweden’s No.1 dish. Created by BAS in collaboration with IKEA Food. The products will be launched at IKEA Food stores globally. ‘ALLEMANSRÄTTEN’ is the principle allowing Swedes to roam freely in nature. That’s also the name chosen for IKEA’s meatballs, mashed potatoes and cream sauce – because just like nature, we believe that everyone […]