Today is the grand day of the opening of The Lobby, developed by BAS in close collaboration with AMF Fastigheter. The Lobby is a concept house. A retail destination. An ever-changing market place with selected international and Scandinavian brands and an edit section curated by some of the most prominent people in the business. Together with […]

Digital / Motion Designer På BAS brinner vi för att göra sömlösa projekt med en hög designambition som ligger i teknisk framkant. Vi söker därför en hybrid-designer med ett brett skill set, som vill bli en integrerad del av våra design- och konceptprojekt. Vi letar efter dig som har ett stort intresse för och erfarenhet av ”motion” och […]

Last week we held our second BAS Talks. The subject was Shopping- and Citycenters of tomorrow – what are the opportunities and threats?”   There are many who expect major changes in which brand new innovative mindsets and approaches are required. The role of the physical site in both trading venues and in cities changes as […]

We are happy to present the new work for Urban Escape, Stockholm’s new city space at Brunkebergstorg and Gallerian. The work included everything from brand strategy to graphic identity, building a desired position for Urban Escape in the category of “city spaces”. The new graphic identity for Urban Escape is dynamic and unique with a distinct, yet […]

Earlier today we hosted our first BAS Talks. The topic where the big changes that retail is facing. Regular stores is losing sales to E-commerce in the middle of a business cycle boom. What happens in our near future and how do we best meet the new challenges and opportunities that stand for the door?   A […]

We are happy to announce the launch of the new graphic identity for KICKS! The identity works seamlessly for all touch points and channels the brand’s playfulness. See the full case under WORK.

IKEA Påtår is rewarded with silver in the category Beverages in Pentawards, which each year honor the best packaging designs from around the world. The main objective of the Pentawards is to highlight packaging design, to promote its visibility, to public the best packaging and to recognize its designers at a global level. Click here to see […]

O.B.C. is a successful hotel concept uniquely created for Ving and Thomas Cook. In late June the third hotel was opened in Cyprus, designed by BAS. The idea with O.B.C. is to create a hotel where details matters, where there is room to relax and where family life is in focus.   The heart of the hotel […]

“Sjörapport” is Swedish for a daily forecast for the weather at sea and also the name of the seafood range sold at IKEA. IKEA Food has developed the new packaging design together with BAS. The new products are launched in IKEA stores globally and add elements of inspiration and joyful discovery. All ranges are unique […]

The new packaging design of the IKEA coffee range, is awarded in The Dieline Award 2017. The Dieline Awards celebrate innovation and honor excellence in packaging design worldwide. This new design is part of a new packaging strategy for the IKEA Swedish Food Market products, where new packaging and design underlines the Swedish heritage in a playful, […]