IKEA PÅTÅR coffee packaging design is a winner in the Dieline Awards 2017

The new packaging design of the IKEA coffee range, is awarded in The Dieline Award 2017. The Dieline Awards celebrate innovation and honor excellence in packaging design worldwide. This new design is part of a new packaging strategy for the IKEA Swedish Food Market products, where new packaging and design underlines the Swedish heritage in a playful, clear and warm way.


Motivation: A new design and packaging strategy for IKEA Food. The idea is built with a playful attitude in mind. The revised design in combination with the storytelling will build curiosity around the new products.


More about the award: http://www.thedieline.com/blog/2017/4/20/announcing-the-dieline-awards-2017-winners


– We are thrilled that our coffee range PÅTÅR has been awarded the Dieline Award 2017. We are very proud of our range and through the packaging we can share the inspiring, transparent and honest stories of Swedish food culture, says Kajsa Sjödahl, Commercial Communication Manager, IKEA Food Services AB. 


– We have created a playful and innovative combination of design and story telling that contributes to a curiosity around the products. The packaging design shows a clear connection to food and its context, with a twinkle in the eye, says Marie Wollbeck, Creative Director at BAS.