IKEA PÅTÅR wins silver in Pentawards 2017

IKEA Påtår is rewarded with silver in the category Beverages in Pentawards, which each year honor the best packaging designs from around the world. The main objective of the Pentawards is to highlight packaging design, to promote its visibility, to public the best packaging and to recognize its designers at a global level. Click here to see […]

IKEA Food – Sjörapport

“Sjörapport” is Swedish for a daily forecast for the weather at sea and also the name of the seafood range sold at IKEA. IKEA Food has developed the new packaging design together with BAS. The new products are launched in IKEA stores globally and add elements of inspiration and joyful discovery. All ranges are unique […]

IKEA PÅTÅR coffee packaging design is a winner in the Dieline Awards 2017

The new packaging design of the IKEA coffee range, is awarded in The Dieline Award 2017. The Dieline Awards celebrate innovation and honor excellence in packaging design worldwide. This new design is part of a new packaging strategy for the IKEA Swedish Food Market products, where new packaging and design underlines the Swedish heritage in a playful, […]

Allemansrätten is now available in all IKEA stores all over the world.

  New packaging design for ALLEMANSRÄTTEN Sweden’s No.1 dish. Created by BAS in collaboration with IKEA Food. The products will be launched at IKEA Food stores globally. ‘ALLEMANSRÄTTEN’ is the principle allowing Swedes to roam freely in nature. That’s also the name chosen for IKEA’s meatballs, mashed potatoes and cream sauce – because just like nature, we believe that everyone […]

New design and packaging strategy for IKEA Food

BAS is proud to present the new design and packaging strategy created in collaboration with IKEA Food. The new products will be launched in IKEA Food stores globally in the near future and will be sure to add an elements of inspiration and joyful discovery. “Påtår” and “Munsbit” will be the first products launched in a series […]

New identity & eco-friendly products for Hemfrid

BAS has designed a product range with six eco-friendly cleaning products for Hemfrid. The products match Hemfrid’s new identity, also designed by BAS, and balances a classic expression with Hemfrid’s warm and joyful personality with being folksy and for everyone. The products will be used by Hemfrid’s staff, and can be bought on Hemfrid’s webpage.