Allemansrätten is now available in all IKEA stores all over the world.

  New packaging design for ALLEMANSRÄTTEN Sweden’s No.1 dish. Created by BAS in collaboration with IKEA Food. The products will be launched at IKEA Food stores globally. ‘ALLEMANSRÄTTEN’ is the principle allowing Swedes to roam freely in nature. That’s also the name chosen for IKEA’s meatballs, mashed potatoes and cream sauce – because just like nature, we believe that everyone […]

New design and packaging strategy for IKEA Food

BAS is proud to present the new design and packaging strategy created in collaboration with IKEA Food. The new products will be launched in IKEA Food stores globally in the near future and will be sure to add an elements of inspiration and joyful discovery. “Påtår” and “Munsbit” will be the first products launched in a series […]