Brand Identity

The opening of The Lobby!

Today is the grand day of the opening of The Lobby, developed by BAS in close collaboration with AMF Fastigheter. The Lobby is a concept house. A retail destination. An ever-changing market place with selected international and Scandinavian brands and an edit section curated by some of the most prominent people in the business. Together with […]

THE NEW URBAN ESCAPE!

We are happy to present the new work for Urban Escape, Stockholm’s new city space at Brunkebergstorg and Gallerian. The work included everything from brand strategy to graphic identity, building a desired position for Urban Escape in the category of “city spaces”. The new graphic identity for Urban Escape is dynamic and unique with a distinct, yet […]

The launch of KICKS new ID

We are happy to announce the launch of the new graphic identity for KICKS! The identity works seamlessly for all touch points and channels the brand’s playfulness. See the full case under WORK.

The new Holiday Club Åre!

When visiting Åre please drop in at Holiday Club Åre where BAS has developed and designed the new restaurant Grow, the Lobby area and activity Hub that opened in december 2016. It is a well deserved face lift for Holiday Club Åre and we can promise you great atmosphere and new energy.

Nomination for Systembolaget in 100-wattaren

We are also very proud and happy to announce that our design concept and identity for Systembolaget is nominated to 100-wattarens consumer-strategic design! See the whole case here

Nomination for Teatern in 100-wattaren

We are proud and happy to announce that our design concept and identity for Teatern is nominated to 100-wattarens company-strategic design! See the whole case here

Systembolaget nominated for Guldägget

We’re very proud and happy that our identity and concept for Systembolaget is nominated for #guldagget16. Fingers crossed!

We are proud to introduce Teatern, a new food scene at Ringen

We are proud to introduce Teatern, a new food scene at Ringen, Skanstull. A food scene where ten of Sweden’s top chefs will present their take on fast food. Together with AMF Fastigheter and Ricard Constantinou, BAS has challenged the idea of a food court. Teatern is something completely new, a destination beyond the ordinary. […]

New identity & eco-friendly products for Hemfrid

BAS has designed a product range with six eco-friendly cleaning products for Hemfrid. The products match Hemfrid’s new identity, also designed by BAS, and balances a classic expression with Hemfrid’s warm and joyful personality with being folksy and for everyone. The products will be used by Hemfrid’s staff, and can be bought on Hemfrid’s webpage.