Urban Escape is Stockholm’s new city space at Brunkebergstorg and Gallerian. Urban Escape is unique in its kind, and hosts forward thinking companies with a global perspective, new lifestyle hotels, attractive shopping, an emerging food & beverage scene, a vibrant street life, and breath-taking views over the rooftops of Stockholm.

BAS’ assignment covered brand strategy and graphic identity, building a desired position for Urban Escape in the new category of “city spaces”. Fundamental to our design-work was to create an identity with a dynamic and unique expression, balancing the need to be both distinct and yet welcoming to all people living, working and visiting the space.

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