The Lobby is a concept house. A retail destination. An ever-changing market place with selected international and Scandinavian brands and an edit section curated by some of the most prominent people in the business. It’s developed by BAS in close collaboration with AMF Fastigheter.

Together with AMF Fastigheter, BAS has challenged the idea of experienced based shopping and click n’collect. The Lobby is something completely new, a destination beyond the ordinary where you can try out a new type of customer journey, try out digital shopping techniques, launch products in combination with hosting an event and even enjoy a glass of cava in the bar.

BAS has been involved in all stages: brand strategy, retail strategy, concept development, graphic identity and implementation.

So if you are curious about the next big thing in tech, fashion, design and lifestyle – welcome to come visit the ever-changing Lobby at Regeringsgatan 61 in Stockholm.

thelobby_logo_animation_2_colors
The_Lobby_bag_table_SPACE
letter_pattern_thelobby 2
The_Lobby_screen_dressingroom_SPACE_contrast
filippak
The_Lobby_glasses_lightgrid
mönster_vit-01
thelobby_typo_animation
The_Lobby_mönster
mockup_Thelobby_iphone