The assignment for Systembolaget was to develop both a new store concept and a new updated graphic identity. The mission was to strengthening Systembolaget’s customer promise and deliver more of a specialist store experience than a volume outlet. Enhancing customer satisfaction, understanding the complexity of selling alcohol and communicating the mission for Systembolagets were important tasks to solve.


The result was an inspiring and knowledge-driven “beverage library” with influences from Nordic design and based on customer insights. It inspires to a more conscious consumption of alcohol through a customized shopping experience. This was made possible by Systembolaget’s unique knowledge perspective and with compassion as one of their guiding values. The first pilot store testing the concept is located in Gränby, Uppsala.

Systembolaget_CaseImage_kassa2_granby
Systembolaget_CaseImage_entre_granby
Systembolaget_CaseImage_vinaktualitetsyta_granby
Systembolaget_CaseImage_smakstilleben_umami
Systembolaget_CaseImage_vinaktualitetsyta2_granby
Systembolaget_CaseImage_gondoldetalj_granby
Systembolaget_CaseImage_vagndetalj_granby
Systembolaget_CaseImage_ol_hansa
Systembolaget_CaseImage_olsdisplay_granby
Systembolaget_CaseImage_prisetikett_granby
Systembolaget_CaseImage_kampanjborddetalj_granby
Systembolaget_CaseImage_bestalldavaror_granby
Systembolaget_CaseImage_etikett
Systembolaget_CaseImage_olskola
Systembolaget_CaseImage_kassa1_granby