Synsam
The new pilot store for Synsam takes the big leap from being a traditional optician’s shop to a modern life-style retailer
With a new way of thinking, Synsam renew, challenge, and develop the business with a developed customer focus. The ambition is to change the customer’s attitude to glasses from an occasional necessity-oriented purchase to a more frequent inspirational purchase of accessories with a high fashion level. The pilot store includes both analogue and digital new functions and the customer journey is therefore unique and seamless.
