A new graphic identity made the Sunprime concept visible both at the resorts and in communication. Impact and holiday vibe was created through a flexible and playful identity toolbox that could be implemented at all resorts. Patterns, graphic language, image identity and colors could be used both for decoration, navigation, communication and prints.
BAS has in addition to graphic identity and implementation also worked with the design and architecture at the resorts to aline with conceptual ideas. The design concept is created to attract both the scandinavian and european market.
