O.B.C., Ocean Beach Club is a brand new hotel concept for Swedish tour operator Ving in the Thomas Cook group. The hotel concept focuses on family vacations with a laid-back affordable luxury style. The first resort opened in March 2011 on the Crete island with a stunning view of the beautiful Greek ocean. The layout of the hotel features infinity pool, inviting social areas, private pools and well-designed fuctional rooms. BAS was involved in everything from concept, architecture, interior design, furnishings, fittings, graphics to linguistic identity and restaurant concept. The focus on design was one of the key factors in the major commercial sucess of O.B.C. It has attracted new target groups and has been fully booked since the first season. Furthermore, it has received the best feedback ever from satisfied guests.