NK Women’s Shoes & Accessories

NK Women’s Shoes & Accessories is the new meeting place for shoe lovers in Stockholm, a shopping-landmark in Stockholm and an international destination for inspiration and passion for shoes.

Together with our client Venue Retail Group, BAS has created a retail concept turning to stylish women expecting a unique shoe-shopping experience highlighting a unique front edge assortment in high fashion, presented in an inspirational and welcoming manner.

The style builds upon a soft geometrical feeling where harmonised choices of materials provide a frame for an exclusive and natural colour palette. With a design that expresses itself through big geometrical shapes in furniture and interior deco, BAS has created a space divided into different areas. Fascinating accessories and props make the store experience vivid and interesting.

BAS has been involved in all stages: retail strategy, concept development and roll-out support.

NK Women’s Shoes & Accessories is situated at NK, the most luxurious and well-known department store in Sweden. The new store opened in 2018 and is situated on the ground floor of NK in Stockholm. Represented brands are for example: Jimmy Choo, Lanvin, Tod’s, Hogan, Sergio Rossi, Acne, See by Chloé, Alexander Wang, Rizzo, ATP Atelier, Eytys, Mulberry and Kenzo.