The new Mekonomen makes life with the car a little easier (and more fun) for both the modern family and the classic home mechanic. A new broader target group has been the guide for a new, and better suited, range and service offer – packaged in an updated and enhanced identity. In the new concept the storefront is significantly more noticeable and show both where Mekonomen is located and the scope of the new consumer offer. A completely new image concept based on silouettes and car tracks reinforces the identity. The brand colours yellow and black have been retained but emphasis has switched from yellow with a bit of black to black with a bit of yellow. The new logotype is a re-design of the old, maintaining the feeling but in a more modern expression that is going to last a long time. The typography refers to its heritage and becomes a strong carrier of the identity in all kinds of communication.