Together with BAS ID, KICKS has launched a new graphic identity. The new identity was created to reflect the playfulness of beauty and make-up as well KICKS’ company culture. It is inspiring and dynamic and works seamlessly for all touch points, digital as well as physical. It is playful and comes alive in both motion based media and print. BAS ID created a new logo, typeface, colours, illustrations and a new symbol to work together with the logo. The brand’s inherent joie de vivre is strengthened by the new identity and gives the KICKS brand a contemporary expression. KICKS is a Nordic market leading retail chain in beauty. With the new identity and brand platform the brand strengthens that position to reach even more beauty and make-up loving customers.