This new self-tan product series for KICKS is built on a graphic, simplistic still very visual design idea. It is designed to be recognised and stand out in all medias where it will be exposed, in store, web shop, PR and in social media for example. When displayed together the whole packaging range creates a dynamic and playful expression.
The circle comes in metallic shades that defines the effect (shade) of the product. The packaging is printed with embossed text and flat foiled to have a tactile feel. Typography and the new logo was developed to work optimal for the brands private label.