A new artistic scene in Stockholm displaying unique carpets for the international market. A spectacular store with a natural, raw elegance enhancing the softness of the products. Keywords are innovation, durability, craftmanship and personal expression. Raw concrete floors, dark natural colours inspired by the old factory are combined with new technology and innovative solutions for carpet display and samples. To create news and attract new customer groups, a concept has been developed where Kasthall collaborates with exciting artists where the only limitation is a format of 3×3 meters. First up was the famous designer Sandra Backlund.