BAS is proud to present the new design and packaging strategy created in collaboration with IKEA Food. The new products will be launched in IKEA Food stores globally in the near future and will be sure to add an elements of inspiration and joyful discovery. “Påtår” and “Munsbit” will be the first products launched in a series of products followed by “Allemansrätten” and “Sjörapport” all of which are Swedish phenomenon.
Working with IKEA Food, BAS has produced strategic design packaging for all of IKEA Foods assortment types inspiring communication and the history around Swedish Food Culture and Swedish phenomenon. The store assortment has also been distributed in an entirely new way that will challenge the traditional assortment methods making it easier for customers to find what they are looking for.
The idea is built with a playful attitude in mind and the revised design in combination with the storytelling will build curiosity around the new products. The theme has obvious connections to food with a whimsical underlying tone.
The focus has not only been on the store and product design, in parallel IKEA Food have developed their product assortment with a strong focus towards health, environmental awareness, quality and value for money. More products are planned for launch over the coming years so be sure to keep an eye out for some delightful surprises when you visit IKEA Food.