Hemfrid

Meet Hemfrid – Sweden’s first and largest company offering home- and family services.

An identity proudly made for a company that managed to turn itself into a thought leader in a self-created business area – and still is today.

Hemfrid was founded in 1996 and has since made everyday life easier for thousands of households.

As the founder of the segment for household-related services and the mother of the RUT-deduction – Hemfrid clearly is a pioneer in its industry. 

By capturing and strengthening the company’s core values, BAS created a new identity matching Hemfrid’s rich heritage – yet being both innovative and modern.

Share this project

More info +

The website is an important touchpoint – both for sales purposes and as a service hub for Hemfrid’s existing customers.

With the introduction of eco-friendly cleaning products – Hemfrid took a step beyond its core business, primarily focused on services.

Hemfrid has continuously developed and expanded its brand with more services and new offers. Their latest “branch” is aimed towards garden services.