Brand new store concept for Systembolaget is now open. In the new store you will also get a hint of the new brand identity. Both store concept and identity is designed by BAS. Systembolaget is the world’s most responsible and best knowledge sharing retailer for alcohol. The store presents the range in a new way and inspires customers to combine tastes, food and drink in a new and responsible way. If you want to visit and experience yourself, go to Gränby in Uppsala.